I lead Global Product Creative at Disney+. I define how subscribers experience the catalog.
My work isn't the shows themselves, it’s the systems that surface them. I build editorial collections around franchises and cultural moments that feel intentional, not automated. It sits at the intersection of brand and product: every collection has to be specific enough to be compelling, but flexible enough to scale across the entire library.
I work closely with Product, Programming, and Studio teams to make sure every experience on the platform actually earns its keep.
The work succeeds when it's invisible — when a subscriber finds exactly what they were looking for without knowing why.
Deadpool & Wolverine Collections
Franchise collection supporting the theatrical release of the highest-grossing R-rated film of all time. The challenge was tone — introducing an irreverent property into Disney+ without defanging it. I led the global visual system and editorial framework, deployed across TV, mobile, and desktop.
Creative Direction Quinn Killick
Art Direction & System Design Fernando Farias
Design Conner Nielander
Motion Design Disney+ Motion Team
Cross-Functional Partners: Marvel Studios · Maximum Effort · Disney Creative Marketing
Holiday Collection
Global seasonal collection built around Disney+'s most beloved holiday titles. Surfacing classics like Frozen, Home Alone, and The Santa Clause in one cohesive platform moment.
Creative Direction Fernando Farias
Design Katie Aguila
Motion Design Disney+ Motion Team
Lilo & Stitch Collection
Global franchise collection designed to reintroduce a legacy title to a new generation of subscribers. Built a scalable visual system that balanced nostalgia with the modern, clean aesthetic of the platform.
Creative Direction & System Design Fernando Farias
Design Bonnie Evensen
Motion Design Disney+ Motion Team
Mary Poppins Collection
A 60th Anniversary collection honoring one of Disney's most iconic films. The challenge was celebrating the heritage of the title while keeping it feeling at home on a modern platform.
Creative Direction Quinn Killick
Art Direction & System Design Fernando Farias
Design Katie Aguilar
Star Wars Day is one of the few moments where the entire platform speaks with one voice. I lead the creative system behind it — editorial collections, visual frameworks, and a UI takeover built to make 40+ years of Star Wars feel like an event.
2025 May the 4th (Star Wars Day)
One of the biggest moments on the platform each year — editorial collections, franchise-driven visual systems, and high-impact frameworks surfacing 40+ years of Star Wars content. Developed in close partnership with Lucasfilm to ensure the brand translated authentically into the platform.
Creative Direction Quinn Killick
Art Direction Fernando Farias
Design Conner Nielander
Motion Design Disney+ Motion Team
Collaboration: Partnered with Lucasfilm
Joined Discovery’s Factual brand team to lead art direction across some of the network’s most recognized franchises; Gold Rush, Moonshiners, Naked and Afraid, and others.
The work demanded bold concepts and fast execution: key art that could cut through crowded schedules while staying flexible across broadcast, streaming, and every campaign format. Factual entertainment is a different kind of challenge — the stakes are real, the tone has to feel honest, and there’s no spectacle to lean on.
Some of the most hands-on and creatively demanding work of my career.
Gold Rush - Dave Turin's Lost Mine S3
Key art & concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Finish William Carr
Key art & concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Key art & concept design plus digital campaign
Creative Direction Pablo Pulido
Art Direction & Design Fernando Farias
Finish Don Morita
Key art & concept design.
Creative Direction Pablo Pulido
Art Direction & Design Fernando Farias
Finish Bill Carr
Key art & concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Key art & concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Key art & concept design and Fire TV carousel look.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Finish Don Morita
Key art & concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Key art & concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Finish William Carr
Key art & concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Finish Simon Raible
Key art & concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Finish Simon Raible
For nearly five years I was part of the TRVL Channel creative team, working across franchises and one-offs that required a different creative approach every time. From the slow-burn dread of Ghost Adventures to the adventure-doc energy of Expedition Unknown. Collaborated closely with photographers, agencies, and finish artists to develop key art, 360 campaigns, and brand moments across TV, digital, and social.
Key art and concept design for Expedition Unknown's "Hunt for the Yeti" Activation event and OOH material.
Creative Direction Chris Doyle & Todd Moreland
Art Direction & Design Fernando Farias
Photography Steve Schofield — Finish Don Morita
Key art concept and design, animated flex ad HULU product interface.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Steve Schofield — Finish Simon Raible
Key art & concept design and Fire TV carousel look.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Brian Bowen Smith — Finish William Carr
Key art and concept design for the series launch. Following the Cousteau family legacy into the Caribbean to investigate tales of lost treasure.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Brian Bowen Smith — Finish William Carr
Key art, photo direction, and 360 campaign for the series relaunch.
Creative Direction Chris Doyle
Art Direction Fernando Farias
Photography Brian Bowen Smith — Finish Simon Raible
Key art & concept design and social graphics countdown.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Pamela Littky
Key art & concept design plus promo graphics.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Pamela Littky – Finish William Carr
Key art & concept design and social graphic.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Design Erik Jacobsen – Motion Designer Stephanie Nestorak
Photography Brian Bowen Smith
Key art and launch campaign for the series premiere, bringing some of the most recognized names in ghost hunting together for the first time.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Finish Simon Raible
Key art, concept and design, social media graphics, and promo graphics.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Mary Ellen Mathews — Finish Simon Raible
Key art design and show opening title sequence.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Motion Graphics Stephanie Nestorak — Finish Simon Raible
One of the network's longest-running and most successful franchises. The challenge was scale, refreshing the visual language year after year without losing the identity fans have followed for over a decade. I developed key art across multiple seasons and specials, expanding into digital, social, promotional, and event-driven executions while keeping the core tone intact.
Key art, Fire TV carousel visuals, and social extensions for the 20th season refresh.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Walling McGarity — Finish Simon Raible
Season key art and illustrated concept development.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Illustration Ben Garriga
Photography Walling McGarity — Finish Simon Raible
Key art and promotional graphics for the limited series extension.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Brian Bowen Smith — Finish Simon Raible
Limited edition poster and T-shirt created for the XX Anniversary. Designed to give something back to the fans who've followed the franchise from the beginning.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Illustration Ben Garriga
Event-exclusive poster series and silk screen collectibles.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Illustration Ben Garriga
Season key art and promotional campaign assets.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Walling McGarity — Finish Simon Raible
This was one of my favorite franchises to work on.
There’s something special about a show built on curiosity. Every season was an opportunity to reinterpret discovery through a new visual lens while keeping Don at the center of it all.
Over multiple seasons, I helped evolve the look of the franchise, pushing scale when it made sense, pulling it back when it didn’t, and finding fresh ways to keep the storytelling visual without losing its factual grounding.
Key art & concept design and Apple TV and Hulu mobile looks.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Finish Pete Raible – Photography Mary Ellen Mathews
Key art & concept design, social media promo graphic and promo end page.
Creative Direction Chris Doyle
Art Direction Fernando Farias
Design Todd Moreland
Finish Pete Raible – Photography Mary Ellen Mathews
Key art & concept design, social media promo graphic and promo end page.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Finish Pete Raible – Photography Walling McGarity
Key art & concept design, social media promo graphic and promo end page.
Creative Direction Chris Doyle & Todd Moreland
Art Direction & Design Fernando Farias
Finish Don Morita
Key art & concept design, social media promo graphic and promo end page.
Creative Direction Chris Doyle & Todd Moreland
Art Direction & Design Fernando Farias
Finish Don Morita – Photography Walling McGarity
Worked with Mary Ellen Mathews a few times to shoot some of our talent. Here are some selection from a couple of shoot I art directed
