Early 2020 I joined Discovery’s Factual creative brand team.
Have had the chance to work in some of their most successful and long standing franchises like Gold Rush, Moonshiners, Naked and Afraid among others, here’s some of my favorite, most fun and challenging projects so far
Key art & Concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Gold Rush - Dave Turin's Lost Mine S3
Key art & Concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Finish William Carr
Key art and concept design plus digital campaign
Creative Direction Pablo Pulido
Art Direction & Design Fernando Farias
Finish Don Morita
Key art & concept design.
Creative Direction Pablo Pulido
Art Direction & Design Fernando Farias
Finish Bill Carr
Key art & Concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Key art & Concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Key art & concept design and Fire TV carrousel look.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Finish Don Morita
Key art & Concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Key art & Concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Finish William Carr
Key art & Concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Finish Simon Raible
Key art & concept design.
Creative Direction Pablo Pulido / Todd Moreland
Art Direction & Design Fernando Farias
Finish Simon Raible
For almost 5 years I had the great pleasure to be part of the talented TRVL channel creative team, collaborated with great agencies, photographers among other talented people. This is some of my favorite work we got to do together.
Key art and concept design for Expedition Unknown's "Hunt for the Yeti" Activation event and OOH material.
Creative Direction Chris Doyle & Todd Moreland
Art Direction Fernando Farias
Finish Don Morita – Photography Steve Schofield
Key art concept and design, animated flex ad HULU product interface.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Steve Schofield – Finish Simon Raible
Key art & concept design and Fire TV carrousel look.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Brian Bowen Smith – Finish William Carr
Philippe and Ashlan Cousteau follow in the footsteps of Philippe’s grandfather, famed deep-sea explorer Jacques Cousteau, as he sets sail on the Caribbean to investigate tales of lost treasure.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Brian Bowen Smith - Finish William Carr
Had the opportunity to work on the re-launch of Rypley’s Believe It Or not. Key art exploration, photo direction. Key art and 360 campaign.
Creative Direction Chris Doyle
Art Direction Fernando Farias
Photography Brian Bowen Smith – Finish Peter Raible
Key art & concept design and social graphics countdown.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Pamela Littky
Key art & concept design plus promo graphics.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Pamela Littky – Finish William Carr
Key art & concept design and social graphic.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Design Erik Jacobsen – Motion Designer Stephanie Nestorak
Photography Brian Bowen Smith
We were in charge of the the return of some of the true pioneers of the ghost hunting. I Had the opportunity to create a launching campaign from the start to finish and turned into great ratings.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Finish Peter Raible
Leading art director, key art, concept and design. Social media graphics and promo grx
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Mary Ellen Mathews – Finish Simon Raible
Lead art director, key art design and show opening.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Motion Graphics Stephanie Nestorak – Finish Peter Raible
Without a doubt the most successful and long standing franchise in the network.
There were always a lot of fun challenges to keep this long going franchise with a fresh look, trying to keep the faithful followers engage and also trying to bring new viewers.
Key art, concept design and Fire TV carrousel look and social graphic.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Walling McGarity – Finish Simon Raible
Key art concept and design.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Illustration Ben Garriga
Photography Walling McGarity – Finish Simon Raible
Key art, concept and design and promo graphics
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Brian Bowen Smith – Finish Simon Raible
The design team was tasked with developing a striking graphic to commemorate the Ghost Adventures XX Anniversary, a special and limited edition poster and T-Shirt to give away to the fans.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Illustration Ben Garriga
Poster, silk screen limited edition give away at Comic-Con 2019.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Illustration Ben Garriga
Key art, concept design and promo end page gfx.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Photography Walling McGarity – Finish Simon Raible
One of the fun ones to work on, yet very challenging.
Keeping a fresh, interesting look for a show that would release 2 seasons a year plus a special mini season a year takes a lot of team work, and mainly keeping an open mind to be able to explore routes that at first hand mind not make all the sense in the world.
These are some of my favorite pieces of key art I developed.
Key art & concept design and Apple TV and Hulu mobile looks.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Finish Pete Raible – Photography Mary Ellen Mathews
Key art & concept design, social media promo graphic and promo end page.
Creative Direction Chris Doyle
Art Direction Fernando Farias
Design Todd Moreland
Finish Pete Raible – Photography Mary Ellen Mathews
Key art & concept design, social media promo graphic and promo end page.
Creative Direction Chris Doyle
Art Direction & Design Fernando Farias
Finish Pete Raible – Photography Walling McGarity
Key art & concept design, social media promo graphic and promo end page.
Creative Direction Chris Doyle & Todd Moreland
Art Direction & Design Fernando Farias
Finish Don Morita
Key art & concept design, social media promo graphic and promo end page.
Creative Direction Chris Doyle & Todd Moreland
Art Direction & Design Fernando Farias
Finish Don Morita – Photography Walling McGarity
Worked with Mary Ellen Mathews a few times to shoot some of our talent. Here are some selection from a couple of shoot I art directed
Key art sketch exploration, custom talent shoot and key art comp execution. Social media campaign and count down, rich media campaign.
CHALLENGE: Leverage the recognizable talent, create interest and expectation surrounding the dark and intriguing subject.
SOLUTION: Focus on the obscure subject and take advantage of talent recognition as the main visual.
ROLE Art Director to in house creative team, concept ideation, shoot direction, design, editing and sound design.
CREATIVE DIRECTION Chris Doyle
PHOTOGRAPHY Pamela Littky – FINISH Don Morita
Social media campaign, Travel Channel skin take over, custom talent shoot, key art.
CHALLENGE: Spark curiosity by leveraging the audience interest in the legends that host Josh Gates will be exploring.
SOLUTION: Focus on obscure facts related to each legend to peak curiosity.
Role Art Direction, concept development start to finish.
Creative Direction Chris Doyle & Todd Moreland
Photography Steve Schofield – Finish Dean Yamasaki
